Brand Foundation Formula
Gain clarity in your core brand pillars so you can confidently communicate value and improve your online presence.
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1
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The Key to Creating a Truly Compelling Business
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Your Brand Messaging Guide
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Your Brand Foundation Formula Workbook
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2
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Breaking Down the Brand Foundation Formula
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Setting a Meaningful Brand Goal
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Adding to the Messaging Guide — Brand Goal
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3
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Defining the Keywords of Your Brand
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Your Guide Through the Attributes Exercise
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Adding to the Messaging Guide — Overview: The Key Attributes
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4
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Understanding Your Ideal Client
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Desired Outcome, Obstacles and How You Help
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Adding to the Messaging Guide — The Ideal Client
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Putting Your Purpose into Words
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Adding to the Messaging Guide — In a nutshell
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5
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Identifying Your Core Values
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Proof, Not Just Promises
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Expanding Your Core Values
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Adding to the Messaging Guide — Core Values
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6
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What is Brand Personality
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Adding to the Messaging Guide — Brand Personality
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Curating Visual References
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How to Edit the Moodboard Templates
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7
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Creating Your Core Message
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Putting Your Messaging Building Blocks Together
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The Messaging Templates
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Completing Your Brand Messaging Guide
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How to add, remove and edit your messaging pages
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Where To Go From Here
Clarify your brand
Get your step-by-step guide to defining your core pillars.