Course Curriculum

  • 1

    Welcome to Brand Foundation Formula!

    • The Key to Creating a Truly Compelling Business
    • Your Brand Messaging Guide
    • Your Brand Foundation Formula Workbook
  • 2

    Module 1: Your Brand Development Plan

    • Breaking Down the Brand Foundation Formula
    • Setting a Meaningful Brand Goal
    • Adding to the Messaging Guide — Brand Goal
  • 3

    Module 2: Key Attributes

    • Defining the Keywords of Your Brand
    • Your Guide Through the Attributes Exercise
    • Adding to the Messaging Guide — Overview: The Key Attributes
  • 4

    Module 3: Brand Purpose

    • Understanding Your Ideal Client
    • Desired Outcome, Obstacles and How You Help
    • Adding to the Messaging Guide — The Ideal Client
    • Putting Your Purpose into Words
    • Adding to the Messaging Guide — In a nutshell
  • 5

    Module 4: Core Values

    • Identifying Your Core Values
    • Proof, Not Just Promises
    • Expanding Your Core Values
    • Adding to the Messaging Guide — Core Values
  • 6

    Module 5: Brand Personality

    • What is Brand Personality
    • Adding to the Messaging Guide — Brand Personality
    • Curating Visual References
    • How to Edit the Moodboard Templates
  • 7

    Module 6: Messaging

    • Creating Your Core Message
    • Putting Your Messaging Building Blocks Together
    • The Messaging Templates
    • Completing Your Brand Messaging Guide
    • How to add, remove and edit your messaging pages
    • Where To Go From Here

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